On your sales page, talk about why the product is excellent and why it will solve the customers' problem.
Share how the product will benefit the customer rather than the features the product has.
Potential buyers only care about what's in it for them, so don't be shy in sharing those details for your prospective customers.
Highlight customer reviews from other raving fans.
To get people to say yes, you can even lower the price of the product.
We have done this in the past with great success. For example: If your product costs $15 on your online store, sell it for $8 on the sales page.
You do this (even if you lose money) because you want people to see the upsells.
After all, the upsells are where the money is made!
After the customer buys the first product from your sales landing page, you will want to send them to the upsell page.
The upsell page is how you make a significant amount of money.
The reason for that is because often the customer will continue to buy after buying the first product.
And most upsell pages don't ask the customer to re-enter their credit card information, which is a massive win for the seller.
On upsell pages, you want to sell complementary products.
The upsell products should make sense.
For example, if you're selling a fishing lure, it would make sense to sell a fishing rod as an upsell.
The buyer's chances of buying the fishing rod are higher because you need a fishing rod to use the fishing lure.
On these pages, products can range from:
One of our favorite things to do is sell more of the same products on these pages.
Often people will like to buy a second product for their loved ones.
If you're unsure of the type of products you can sell as an upsell, you can enter your product name inside Amazon.com.
Then scroll down to the 'Customers who bought this item also bought' section.
Amazon has already done the work for you and will show you what customers also buy.
By offering additional products that your customers want, you'll increase your conversion rate and your bottom line.
The downsell page is like the upsell page, but it's often priced lower or is a completely different product type.
You can offer another upsell after the downsell, or you don't have to offer a downsell at all.
Instead, you can offer a second upsell; it's up to you.
Regardless if it's an upsell or downsell page, you want to capture their attention.
You can do this via scarcity tactics or urgency. You want the customer to know that this deal is unique to them and take action.
For example, lets say that you were selling fishing rods and you upsold 2 fishing lures for the price of one. Maybe, if they didn't buy the upsell, you can offer the potential customer 3 fishing lures for the same price instead.
With downsells you give shoppers a second shot a buying more products from your funnel without increasing your workload.
Order Confirmation/ Thank You Page
The last step is the order confirmation page. On this page, sellers often list any extra information that may be beneficial to the buyer.
This page includes receipts, PDFs, support information, or social media links like your Facebook page.
It's a critical page to help keep the customer feeling like they can trust you and reduce the refund rate.
Shopify Sales Funnel App
Now that we know what pages we need, how do we create these pages, and how do we offer upsells in Shopify?
This answer used to have complicated tech involved, but now it's simple.
First, you want to identify what platform you want to use to host these pages.
Shopify does not make it easy for sellers to create custom pages without code.
We recommend you take an alternative route unless you know how to code.
Use Webflow to host the pages and use Cartfuel to sync your Shopify store into Webflow.
Cartfuel works on any website or landing page builder, so you're not confined to just using Webflow, you can use Wordpress or any other landing page builder.
With this ecommerce sales funnel process you will be able to maximize your revenue from new customers.
And the best part is your target audience will thank you because you gave them a single point of focus allowing them to purchase your products without distractions.
Frequently Asked Questions
What exactly is a sales funnel?
A sales funnel is a process of moving people through a series of steps that gets them from not knowing about you to becoming customers. Sales funnels can be very simple or more complex, and they can be applied to different situations. The classic sales funnel is: Discover > Learn > Try > Buy > Repeat This is the one most people understand. A new prospect learns about your company and what you offer, and then chooses to buy it. This repeats over time as you keep selling them more.
Why is it important to control the checkout?
Good sales funnels are always controlled by you, not the customer. It's critical that the checkout process work the way you want, not that it work the way your customers want. The proper sequence of events is that you choose (using your creativity) what will motivate your customers to act, then show it to them.
Why are funnels so effective at increasing your profits?
Funnels can increase your profits in a number of ways. The most obvious and direct way is that they help you convert more visitors into customers. And they encourage repeat business. If someone buys something from you, it's much easier for them to buy something else from you, because they've already given you their credit card number. And if someone buys several things from you, it's even easier for them to make another purchase, because making an additional purchase requires even less effort on their part. Funnels also save you money on customer acquisition costs. For example, suppose you are running Google AdWords ads to drive traffic to your website. One of your ads generates a click-through rate of 1%--meaning that out of every 100 people who see the ad, 1 person clicks on it. Now suppose that 1% of those people buy something from you--so out of every 100 visitors sent by AdWords, one makes a purchase. But now suppose you put a sales funnel in place so that instead of 1 out 100, you have 10 out of 100. This is possible because funnels use landing pages that are concentrated on one thing. Less distractions allows for more actions committed by your customer.
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Founder @ Cartfuel. Love helping people find solutions to their problems. Beach addict. Dog lover.
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