Target Your Competitor’s Audience With Facebook Ads

Jelani Abdus-Salaam
·
November 19, 2021
·
Marketing

Facebook Ads allow businesses to go after a specific audience with pinpoint accuracy. This article will show you how Facebook ads can help your company target the best prospects, increase conversions and create brand awareness at no cost.

The “how to target fans of another facebook page 2021” is the best way to target your competitor’s audience with Facebook Ads. The article will show you how to set up a campaign that targets people who are fans of another Facebook Page.

One of the most efficient strategies for growing your brand, generating leads and sales, and cultivating loyal consumers is Facebook advertising. Marketers are ecstatic about Facebook Ads. This is related to a loss in organic reach, as well as audience size, targeting choices, and social network attention.

It’s reasonable to suppose that you have a few rivals among the millions of Facebook marketers. When it comes to competitors, you should have a good understanding of the assets they use and how successfully they use them. When it comes to Facebook Ads, the same rules apply.

By targeting the followers of your competitors’ Facebook pages, you may boost the effectiveness of your Facebook ad campaign. You can take advantage of one distinguishing feature of your rivals’ audience. Your rivals’ audience is made up of people who are already interested in buying what you have to offer!

You can’t afford to squander this valuable real estate as an advertising. In this article, we’ll show you how to use the little-known but very successful approach of targeting your Facebook advertising to the audience of your rivals.

1. Locate the Facebook Pages that you want to target.

Create a list of particular rival pages that you wish to target as your first move. You may discover these pages using a variety of methods. Make a note of the page titles and URLs while you do your investigation. The following are the ways for locating the relevant competitor sites described above:

  • Facebook Competitor Pages – make a list of all of your top rivals and look them up on Facebook. You may locate corporate Facebook profiles or personal Facebook pages of the entrepreneurs.
  • Facebook Pages of Brands or Prominent Personalities – thinking about brands and public figures in your sector is a terrific tactic. Add their Facebook pages to your list by searching for them on Facebook.
  • Pages You’ve Liked on Facebook – If you’ve liked a page relating to your sector, they must be doing something well. Analyze your own Facebook profile and make a list of the relevant pages you’ve liked in the past. By adding “/likes” to the end of your Facebook profile URL, you can go to your likes.
  • Facebook Pages in Search – In the Facebook search box, type your relevant terms and pick pages. Additional sites relevant to your sector might be found by browsing this list.
  • Pages Liked By or Related Pages – Go to a Facebook page that is related to your field. In the sidebar, look for “Pages Liked by This Page” or “Related Pages.” These choices allow you to delve down the rabbit hole and find rival sites you wouldn’t have considered otherwise.
  • Top Fans Page Likes – If you go to any Facebook page’s Community tab, you’ll see a list of top fans. To go to their profiles, go to their profiles and put “/likes” at the end of the URL. You’ll be able to look at the other sites they’ve liked.
  • YouTube Channels for Facebook Pages Users – Enter your search terms into YouTube to check who has the highest-ranking videos. Also look for their Facebook profiles. You can undoubtedly target a lucrative high-quality audience that they have.
  • Add interests that are relevant to your company to Facebook Audience Insights while you’re there. To see a list of pages that individuals with those interests have liked, go to the Page Likes tab. This list is sorted by affinity score to represent significance on Facebook. Pay special attention to sites that have a high affinity score.

You should now have a list of highly relevant rival fans to target using Facebook Ads. As you can see, determining your rivals’ audience is not as straightforward as it seems. Trying to target this demographic without knowing who they are may lead to a waste of money and time with a low return on investment.

The need for professional advice is necessitated by these intricacies. Fortunately for you, this is what professional advertising companies do for a living. If you want to run an effective, scalable, and lucrative Facebook Ad campaign, you need hire a reputed firm to manage your PPC accounts.

2. Use split testing to figure out which audience is the most profitable.

You may split test your audiences to see which ones provide the greatest results for your ad campaigns. The Facebook split test audience variable is a terrific option for particular targeting since you’ve accumulated significant data about your rivals’ audience and their interests (based on information from your page list).

This option splits your audience into non-overlapping groups at random. This allows you to collect data that is statistically significant. You may have up to five versions of your test variable in a Facebook split test (five different audiences). For each ad set, Facebook assesses and analyzes the cost per result.

The ad set with the lowest cost per result (e.g., cost per link click or cost per video watch) is the winner. Facebook calculates the Confidence Level, which is expressed as a percentage, using test data and thousands of simulations. If you did the split test again, this shows your chances of receiving identical findings.

As a result, in this situation, an audience split test and a goal (video views) may be used to identify which audience delivers the lowest cost per video view. The steps for building a split test campaign are as follows:

  • Click the Create button on your Ads Manager dashboard (green)
  • Select the Quick Creation Workflow option from the drop-down menu.
  • Select Video Views from the Campaign Objective dropdown menu (since we are using video views for this example)
  • To see the variable selection box, toggle on the Split Test switch.
  • Choose “Audience” and the number of audiences you wish to test from the drop-down menu. We want to test two audiences in our situation.
  • The ad sets should be named after the test audiences. We may utilize a Lookalike Audience (Ad Set 1) and a Saved Interest Audience in this example (Ad Set 2).
  • Your test will utilize the same ad since you’re simply altering the audience variable.
  • To go to the Ad Set level, go to the top right and click Ad Sets.
  • To access the edit window, check both ad settings and click Edit.
  • Set your daily campaign budget (you may go with the obligatory minimum budget) and divide it equally across your two ad sets.
  • The next step is to create a timetable. Begin with a seven-day timetable to enable you to collect enough data without going over budget.
  • The last stage is to create the ad that will be seen by your target demographic. This may be done at the campaign’s ad level.

Once your winning ad set is identified, Facebook will conclude the test. You can now apply the split test to your whole sales funnel. You may pit your rivals’ audiences against one another to see where your next efforts should be directed.

3. Analyze content that resonates with your target audience using Facebook Page Insights.

When you go straight to your competitor’s Facebook page from the Audience Insights dashboard, you’ll get a wealth of content ideas and research data. Examine your rivals’ websites and take notice of the content and user interaction.

Look at your competitor’s Facebook page on the left side. Direct links will appear that allow you to sort their information by categories such as About, Posts, Photos, Instagram, Videos, and Communities. Engage each of these links and explore further to see what kind of response you’re receiving.

When you know what kind of engagement your rivals are receiving (good or bad), you can adjust your Facebook ad approach appropriately. The following are some questions you should ask to assist you:

  • What type of material do they publish? Are they speaking to their target audience’s concerns and pain points? What kind of material do they have (video, blog entries, or reviews)?
  • What themes elicit the greatest interest from followers and generate the most engagement?
  • Is there any talk that reveals fresh knowledge that might improve your strategy?
  • Do they use Facebook to advertise their events?

Examine how relevant channels and rivals engage their audiences in ways that advance them along the sales funnel. These information may be used to create your own audience targeting techniques that will steal visitors from your competitors.

Because you’re effectively retargeting an already warm audience with information they already shown interest in, this strategy is quite successful. To pique the attention of these followers, you may add your own distinctive and personal touch.

4. Create ads tailored to the fan base of your competitors.

You can’t explicitly target the fans of your rivals’ pages on Facebook. Facebook Ads make it easy to target individuals who have similar interests as well as huge rivals. You can give more value with your advertisements after you’ve done your homework on material that connects with your rivals’ viewers.

All you have to do is go to the “Interests” area and type in the competitor’s fan page’s name. If you’re advertising a local pharmacy, for example, you may target visitors in the region who “like” or have demonstrated interest in sites relating to a major local pharmacy. There is no specific formula for using interest-based audiences to target your competition.

By assessing consumer interests, you will profit from a highly-targeted audience. You may then develop bespoke audiences using the information on similar interests, which target consumers with interests that are likely to overlap with both your rivals and your company.

Overall, capturing the attention of your rivals’ audience entails mapping to their interests and characteristics rather than directly targeting relevant page lovers. By extending your Facebook Ad targeting skills, you can send more relevant messages. Optimizing your Facebook advertisements for the audience of your competitors may be quite beneficial, and it’s something that each company should try.

However, you must carefully use this method to prevent wasting advertising efforts on possibly chilly consumers. As a result, hiring a qualified advertising firm with the necessary knowledge, ability, and tools to handle such components of your PPC campaigns is recommended.

The “facebook audience insights” is a tool that allows users to target their competitor’s audience. This can be done by using the demographics, interests, or behaviors of your competitor’s followers.

Frequently Asked Questions

How do I target my competitors customers with Facebook ads?

A: Its hard to say, as this depends on the industry that your competitors are in. However, just because you cannot target with Facebook ads doesnt mean that its impossible for you to do so.

How do I target international audience on Facebook?

A: For 2018, Facebook has shifted from a country-specific platform to a global network. You can use this link to see if your business is eligible for the new global setup of Facebook that will give you access to more people around the world.

How do I find my competitors target audience?

A: This is a difficult question to answer, as it depends on what youre trying to find out. If you are looking for your target audience based off of product placement in popular media, theres no straight-forward way to do this. However, if your goal is just finding the largest amount of people who have an interest in using your product or service then demographics and revenue information should help with that.

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Jelani Abdus-Salaam
Founder @ Cartfuel. Love helping people find solutions to their problems. Beach addict. Dog lover.

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