What Is Google PageRank?

Jelani Abdus-Salaam
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November 25, 2021
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Marketing

PageRank is the search engine Google’s algorithm for determining how much weight to give any given website in its rankings. The concept of PageRank was introduced by Larry Page and Sergey Brin, two founders of Google.

The “google pagerank algorithm” is a ranking system that Google uses to determine the importance of a page in their search results. This ranking system has been used by many other websites, such as Wikipedia and YouTube.

Have you ever tried your hand at SEO? If that’s the case, you’re undoubtedly familiar with the ‘renowned’ Google Toolbar PageRank. The most widely used SEO measure at the time was Google PageRank.

But, exactly, what is Google PageRank? It’s a one-of-a-kind tool for assessing and scoring your internal and external link pages. It’s one of Google’s oldest and most prominent ranking algorithms, and it assesses a webpage’s worth based on the number of hyperlinks it includes.

The goal of this service was to display the Google PageRank of each website you visited on a unique logarithmic scale ranging from 0 to 10. In 2016, however, Google officially ended support for Toolbar PageRank. Why? As you’ll see, there’s a lot more to it than meets the eye. We describe everything about PageRank for you in this comprehensive tutorial.

This article includes all you need to know about PageRank, including data from Google (the founding company), reports from industry experts, and statements from important Google executives. Are you prepared to learn? Let’s get this party started.

What is Google PageRank, and how does it work?

This is most likely what comes to mind when you think about PageRank: It’s the infamous PageRank toolbar from Google. That’s what we’ve come to identify with PageRank, and it’s unquestionably the measure with which SEOs have become fascinated.

PageRank, on the other hand, is much more than just a toolbar. In theory, PageRank (PR) is a complicated mathematical algorithm that assesses the “value of a web page” by examining the quantity and quality of associated sites.

PageRank is a unique algorithm for ranking web pages that was created by Sergey Brin and Larry Page at Stanford University. The most important thing to remember is that PageRank is mainly concerned with hyperlinks. The greater the PageRank of a link, the more powerful it is.

The PageRank algorithm may be described as a way of determining the importance of a page. The volume and quality of hyperlinks pointing to the page are used to determine its worth.

PageRank is a ranking system that ranks websites based on

You’re probably aware that PageRank is a complex algorithm that provides a significance score to a web page. PageRank, on the other hand, was simply a linear portrayal of an exclusive logarithm scale ranging from 0 to 10 that was shown on the PageRank toolbar in daily SEO.

A PageRank score of 0 indicates a low-quality site, while a score of 10 indicates the most authoritative websites on the internet.

If you’re still not sure what it means, the fact that PageRank scores are calculated on a logarithmic scale is the quickest method to figure out what they mean.

In practical terms, a logarithmic scale provides a unique way of showing numerical data across a wide range of values in a simplified manner. The largest values in the data are usually hundreds or thousands of times more important than the tiniest quantities.

According to data from a Search Engine Watch analysis, the publication has a valued audience of 4-5 people. To put it another way, with a base of 5, PR2 linkages are equivalent to 5 PR1 hyperlinks; a PR6 connection is equivalent to 5 PR5 links, and so on.” If you look at the report closely, you’ll see that a PR10 link is comparable to tens of thousands of PR1 connections.

Note: The primary reason for SEOs’ obsession with this measure is because PageRank shifts from one site to the next. This implies that if a site is linked to another with a better PageRank score, it might gain authority. In basic words, PageRank (which is transmitted between sites through hyperlinks) aids a site’s ranking. The method is based on the premise that a website is required if it is linked to other important sites.

Despite its popularity, Google has decided to stop using it in the public domain. Surprisingly, this was not because PageRank had lost its relevance or significance, but rather because it had ceased to be a public-facing statistic. As a result, some SEOs see PageRank as an out-of-date and outdated indicator with no modern-day SEO relevance.

Despite all of this, Google still utilizes PageRank as part of its algorithm today. The problem is that the original patent has expired, which means it hasn’t been actively utilized in its original form since 2006. The presently accessible form is, as one would anticipate, far more complicated.

What Was the Origin of Google PageRank?

In 1998, the original PageRank patent was finally granted. It was later the first algorithm used by Google in determining the importance of a website and successfully ranking it.

Simply told, Google was founded on Sergey Brin’s great idea that information on the internet might be ranked based on the popularity of a webpage’s links. It meant that the more links pointing to a certain page, the better that page’s ranking would be.

If you read the original Google introduction paper carefully, you’ll see that PageRank is mentioned. This is particularly true when describing the search engine’s distinguishing features:

“The Google search engine has two key elements that aid in the production of high-precision results. To begin, it calculates an outstanding ranking for each site based on the web’s connection structure. PageRank is the name given to this rating, which is explained in full on page 98 of the publication. Second, links are used by Google to enhance search results.”

“The web’s citation (link) graph is a crucial resource that has essentially gone untapped in current web search engines,” the research says.

PageRank is, in theory, a big reason why Google is so different.

The Google Toolbar is now available:

In the year 2000, Google formally announced the toolbar’s availability. Of course, this is what ‘all of us’ now know about how to view our website’s (and our competitors’) PageRank score.

As a result, many SEOs are preoccupied with building PageRank as the only criteria for improving rankings. This was mostly accomplished by a thorough and plain understanding of this unique method. In an ideal world, the algorithm would highlight website pages with the most linkages and give them the highest ranking.

Most SEOs in the early 2000s gave a basic description of this strategy: it sought to obtain as many links as possible from internet sites. Furthermore, it included obtaining the pages with the highest potential PageRank. As you would anticipate, this led to PageRank abuse, with people exchanging links for money, or link farms as they were dubbed.

However, Google would ultimately stop updating this public-facing toolbar in 2014, and it would be completely removed in 2016. This does not rule out the possibility that Google may continue to employ PageRank as part of its algorithm. It no longer qualifies as an unconstrained metric.

A Patent for a Better PageRank

If you go back far enough in time, you’ll find that PageRank’s initial patent, which was issued in 1998, expires in 2018. It was never renewed after that, which is odd. However, an ex-Google operative discovered around this time that the original algorithm had not been used since 2016.

Despite this, a better patent was developed. In an ideal world, this patent expressly refers to’seed websites in the trustworthy seed sets.’ They are described as “uniquely picked outstanding sites that enable exceptional online connection into other webpages (non-seed)” in the document. The New York Times and the well-known Google Directory are two prominent examples (the latter was still alive during the patent filing).

‘(Speed Websites) must be trustworthy, adaptable, and well-linked to various other websites in order to cover a wide range of public interest sectors. They need a big number of useful, outgoing linkages. This streamlines the process of locating more useful and better websites by acting as different ‘hubs’ on the internet.

This recently issued patent appears to deliver a rank score to internet sites based on how far away the web page is from a certain seed collection. Nonetheless, this patent makes no mention of PageRank or claims that it is an improved version of it.

Instead, the search engine optimization industry has long recognized that it acts as a PageRank modifier based on the proximity of websites’ seed collections.

What Is PageRank and How Does It Work?

PageRank, as its description suggests, is a fascinating concept.

It’s something that every SEO (and link builder) should be well-versed in. Grasp how it works will give you a better understanding of why links are still one of the most helpful ranking Google indicators. So, how does this Google-created statistic function? So, let’s see what happens.

The metric was based on a novel notion after the first patent application and development of the original Google algorithm. Links from one site to another were traditionally used to convey authority and reliance. As a result, the more votes (links) a page receives, the more likely it is to be considered trustworthy and so rank higher.

‘PageRank essentially expands this idea by bypassing the counting of links from all pages equally, and by restricting the aggregate link quantity on any particular page,’ according to the original Google study.

Even yet, a link is not the same as a vote. The authority of a page is also taken into account. A link from a website page with a PageRank of 6 is ultimately a more reliable vote than one from a PageRank two page. This one-of-a-kind PageRank stream is referred regarded as ‘link juice’ by SEOs.

This tutorial covers the whole PageRank formula (and explanation) from the initial publication published in 1997 to help you understand it better. But, before we get started, let’s have a look at the mathematics that support PageRank:

We may begin by assuming that a website B consists of pages (TI…Tn) that link to it (are citations). The exclusive dampening factor, c, is commonly set to a value between 0 and 1.

In this tutorial and in our example, we’ll set d to 0.85. C (A) is defined as all of the links that go away from page A. With that in mind, here’s how PageRank is computed for page A:

PR (B) = (1-d) + d (PR (T1)/C (T1) +… + PR (Tn)/C (Tn)) Formula: PR (B) = (1-d) + d (PR (T1)/C (T1) +… + PR (Tn)/C (Tn))

Note: PageRank disperses likelihood across internet pages. As a result, the total PageRank of all pages will be singular.

In basic words, Page C’s PageRank is calculated by multiplying Page B’s PageRank by a factor of 0.85 (the dampening factor established before).

If Page C connects to Page D, Page D will get 85 percent of Page C’s PageRank (and around 72.25 percent of Page B’s overall PageRank).

Web sites with no connections to them start with a PageRank of 0.15 instead of 0. When a page has more than one external link, though, things get more complicated.

What Is the Difference Between PageRank and PageRank for “Toolbars”?

Now that you know what PageRank is and how it differs from ‘Toolbar’ PageRank, the next step is to understand how they vary.

To begin, are you familiar with the PageRank scores that you can easily see? These are often referred to as ‘toolbar’ PageRank. This, in theory, differs from what is often referred to as the ‘inner’ PageRank.

Inner PageRank scores are those that are updated on a regular basis. By contrast, the PageRank scores that Google makes public (the Toolbar PageRank) are an inner PageRank image taken once or twice a month.

The most important thing to remember is that if you have a new website, you are more likely to have low or no PageRank ratings in Google Toolbar. Even though it will mostly determine if you are crawling on a regular basis, this may cause you anguish. The greater the PageRank, the more likely Google will review the sites on a frequent basis. Furthermore, it has a big influence on your total ranking abilities.

You are extremely likely to have accumulated some internal PageRank over a period of time. You could get more visits as a result. The Google PageRank meter, on the other hand, will still show you as having a poor score. After then, a picture will emerge, and the Score you get will reveal exactly what has been going on behind the scenes.

What Influences PageRank? Is their relevance still valid?

Obviously, PageRank is influenced by a number of factors.

We’ve previously discussed the reality that not all connections are created equal, particularly when it comes to PageRank. What elements, however, influence PageRank?

While there are more components, this piece will focus on the four key ones listed below:

  • The text that serves as an anchor
  • Hyperlinks between pages
  • The potential for being clicked
  • Nofollow links are links that are not followed.

You must identify these impacting factors in order to comprehend how this algorithm works. You should also be aware of their significance and how they effect us now. This will allow you to identify which components of your SEO plan you should utilize (and which you should avoid).

Text used as an anchor

In Google’s original study, anchor texts are defined as “provisions that generally give more specific descriptions of website pages than the sites themselves.” In addition, the paper explains that the Google search engine handles link text differently.

Anchor texts had a significant influence on a page’s ranking in the early days of Google. If you wanted to rank for a keyword like ‘black Friday,’ for example, the more links you had using this term as anchor text, the better your website would rank.

Link building eventually devolved into a competition amongst SEOs to see who could get the most particular match anchor text links from high PageRank sites.

While it was beneficial for a while, it was a full manipulation of Google’s Webmaster Guidelines. This is ideally viewed as a connection system. Overuse of anchor text modification, on the other hand, will only result in poisonous links and maybe an algorithmic adjustment or manual penalty.

Internal Referencing

There’s a reason why internal linking is such a powerful search engine optimization tactic.

With a robust internal linking structure, you can aid PageRank flow across your website. It’s simple to see why this method may have such a big impact once you understand how it works. This is especially true when linking to sites that aren’t connected anywhere else.

The Chances of Getting a Link Clicked

The chance of a link being visited is one of the major PageRank influences. It’s mentioned in the Google surfer patent.

According to the explanation, the new PageRank algorithm usually gave page links similar weight. While the 2004 Reasonable Surfer patent said that not all links are equally likely to be clicked, they do assign various values to different links based on their clickability.

Banner adverts and ‘terms of service’ links are two excellent examples of links having a minimal possibility of being clicked. Links in footers or other similar spots might potentially be used as examples.

NoFollow Links NoFollow Links NoFollow Links No

NoFollow links used to halt (ed) the flow of PageRank until recently, when it became a flag.

Historically, SEOs have used the NoFollow function to control the flow of PageRank. If you consider this, it means that if a page has five outside links, PageRank will pass the one followed link if four of them are nofollowed.

However, Google’s Matt Cutts said in 2009 that this would no longer be the case, and that PageRank would be spread among hyperlinks. This is true even if the NoFollow functionality is enabled (although the following link is still sent through).

How Can You Improve Your PageRank?

Recognizing that PageRank still functions as a ranking system is just one piece of the problem. Another crucial thing to understand is how to influence it.

No action can ensure that the PageRank score will increase. However, you may monitor our SERP activity using alternate PR measures calculated in a similar way.

Fortunately, we know two criteria that have an endless impact on a page’s credibility (thus, improving its PageRank stream):

  • Backlinks of high quality
  • Interlinking that works

Here’s how to make these variables work in your favor.

Backlinks of high quality

Backlinks provide your website with link juice. Regardless, you must guarantee that the link juice is of high quality; otherwise, it may be dangerous. Run a regular backlink evaluation to see if there are any links pointing to your site.

It’s vital to keep in mind that PageRank is shared across sites rather than domains. It indicates that links on a low-authority site from a high-authority website have more weight than links on a high-authority site from a low-authority page.

Check InLink Rank for high-quality backlinks. This is to guarantee that your backlinks do not cause harm to your website. How? In Website design improvement SpyGlass, you should verify their InLink Rank ratings. Launch the application, open or create a venture for your website, and go to the Backlinks tab.

Select the backlinks you want, then click Update and select the Backlink Authority box. When you’re done with the analysis, look at the Domain InLink and InLink Rank.

Second, have a look at the rank columns. When the value of the backlinks is low (highlighted by a red dot), it’s usually a sign of a malicious or poor-quality link. You should double-check everything.

Small local businesses and new websites often have links with low PageRank scores. As a result, you should only consider removing such links if all indicators point to their being spammy.

You may also use linkless mentions to your advantage. How are online search technologies supposed to analyze security and applicability sites with such widespread use of the nofollow tag? Still, we retain the right to speculate that linkless brand notifications may be the end result of external link creation.

Why? Fabricating linkless mentions is subject to the same authenticity rules as creating links. Google’s search algorithm also takes into account online brand references. It evaluates your authority by looking at how well your reputation and brand are known in the community.

Inner linking that works

Link construction is a physically demanding activity that may quickly get out of control. Since a result, opting to support your PageRank stream with expert internal linking is a favorable method, as internal linking is entirely under your control. How are you going to do it?

  • Establish a shallow site structure: John Mueller said during one of the Google Website admin Focal joints that any page should be 2-3 clicks away from the landing page. Use internal search and breadcrumbs and internal search to make your site’s surfing easier if your site is massive to the point that it gets 2-3 ticks clicks, causing nervous laughing.
  • Remove orphan pages: Orphan pages are pages that aren’t linked to any other pages on your site, making them invisible to Google. It means that there is no link juice. The most important thing is to make sure that none of your important pages have gone orphaned.
  • Add links to the content of your main page: When you’re interlinking material on your website, keep in mind how the link’s position affects its SEO worth. The links in your primary content are considered more essential than the ones in the navigation components.

According to critics, where does Google PageRank fall short?

When you consider that PageRank is determined by links, the actual content (which is a far more important element for consumers) is sometimes disregarded. Modern search engine algorithms account for this deficiency by using additional ranking models. Furthermore, consumers have been paying links to increase site results for a long time.

As a result, there was a lot of buzz in the SEO world about getting backlinks from sites with high PageRank. These links also helped the project get a high PageRank.

Regardless, these numbers do not define or demonstrate a site’s additional value, trust, or substance. As a result, Google’s current strategy no longer explicitly verifies a site’s PageRank.

The PageRank plays an important role in the internal evaluation of websites. This is true regardless of whether Google has made the numbers publicly available at this time.

What Was the Reason for Google’s PageRank Toolbar’s Demise?

Following Chrome’s introduction, as Google began to shift its attention away from PageRank, competing browsers abandoned the service. Firefox was discontinued in 2011, Google discontinued it in 2016, and Internet Explorer has been discontinued as well.

While some expected Google to do so sooner (especially following John Mueller’s announcement of its shutdown), the company seems to have timed it well.

The fascination of SEOs with PageRank had dramatically risen in the months preceding up to its termination, and it had quickly become the most focused on SEO strategy. In fact, it surpassed the importance of quality content and a positive user experience.

Because PageRank data was disseminated across such a large area, website administrators and SEOs were able to focus only on these key metrics, ignoring search engine optimization basics.

The problem was that by publicly disclosing a PageRank Score, SEOs were able to more easily manipulate and influence parameters such as anchor text, nofollow, and the sensible surfer version. SEOs figured out how to use PageRank to boost their website’ rankings and enjoy the rewards.

Does this, however, explain why Google got rid of it? If you look at it from Google’s perspective, the public-facing PageRank toolbar is the problem. There was no clear gauge of a website’s ability before this (at least formally).

In the end, SEOs abused PageRank and utilized it to manipulate rankings, leaving Google with little choice but to abolish the toolbar in 2016.

Even if Google removed all Toolbar-related ratings from the public domain, the effect of those who changed the internet would remain. Unfortunately, SEOs that abused the system had a detrimental influence on the internet, you, and everyone else.

Removing the PageRank screen from the toolbar helps to avoid any confusion among site administrators and users about the metric’s significance.

In an exclusive interview with SEM Post, a Google spokesman explained why they decided to scrap the PageRank indicator. He confirmed that it was linked to the previous user.

As our knowledge of the web has improved, the Toolbar PageRank score is now less relevant for users as a single statistic, according to the spokesperson. As a result, removing the PageRank screen from the toolbar helps users and webmasters understand the relevance of the measure.’

Does Google have a statistic to replace PageRank?

A new version of the PageRank toolbar has never been officially released by Google. However, Google still uses PageRank, despite the fact that we can’t quantify it using a tool… Not any longer!

Currently, PageRank has an impact on search ranking algorithms and aids Google in evaluating subjective estimates such as a website’s authority by leveraging links on the internet. Nonetheless, a number of SEO software platforms and applications have included jurisdiction metrics into their algorithms. ‘

With sociometry, a comparing method was used for the first time just lately. A person’s status was decided at that time.

The Google PageRank method has been shown to be suitable for determining the real location of water molecules among other toxic synthetics, according to Washington State College. Moz has introduced MozRank, an internal measure for determining the renown of a relationship. Ryte’s OPR is also an inner component that reflects a page’s connected renown.

Because PageRank is no longer available via toolbars or other tools, website administrators consider it useless and hence irrelevant.

Is PageRank still relevant today?

PageRank is still relevant in 2021.

Back then, everyone used the toolbar to measure PageRank (PR) for their site and, if wanted, compared it to other sites. Despite the fact that this worked for many years, Google deleted the PageRank toolbar in 2013, when things started to shift, owing to the massive volume of link spam.

Many SEOs no longer use Google PageRank for obvious reasons: it is outdated, and there is no method to determine a page’s PageRank. However, just because there isn’t a toolbar that shows us a website’s PageRank score any more doesn’t mean it’s no longer useful.

The reality is that PageRank has never really gone away, and understanding how it works can only help you become a better SEO. Many SEO recommended practices revolve on the PageRank algorithm. It’s the major reason why backlinks are important, and it’s why SEO pros put just as much emphasis on internal linking.

It’s still used by Google, in fact. According to Gary Illyes, who backed the idea on Twitter and admitted to utilizing PageRank, this is the case. In the year 2017, PageRank was designed to evaluate the importance of a website in order to rank it. Despite its “death,” Google still uses the algorithm to limit the amount of connections and evaluate their quality.

This implies that just because we don’t have a toolbar doesn’t mean we don’t need to understand how it works and the things that influence it. Finally, you must realize that you are implicitly optimizing for PageRank whenever you establish links, evaluate your external connections, or cater to your internal linking structure.

Nonetheless, this does not imply that you should obsess on PageRank or attempt to actively optimize your site for PageRank.

Google PageRank is a system that ranks the importance of websites in Google’s search engine results. The “page rank checker” is a website that allows users to view their own page rank, or see how many other websites are linking to them.

Frequently Asked Questions

How does Google PageRank work?

A: Google PageRank is a system that determines how important or relevant your site might be. It is calculated based on the number of other pages linking to yours, and includes factors like page authority and domain age. There are two different sorts of Pagerank- one known as old school Pagerank which calculates the importance by looking at links from older websites, while theres also new school pagerank which looks to newer domains for its data.

Does Google still use PageRank?

A: No, Google abandoned PageRank in April of 2018.

What is my Google PageRank?

A: Your Google PageRank is 4.

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Jelani Abdus-Salaam
Founder @ Cartfuel. Love helping people find solutions to their problems. Beach addict. Dog lover.

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