After the prospect opt-ins, you want to proceed to the next step, a mini webinar or VSL.
Offer Mini Webinar/Training
Showing a mini webinar or VSL immediately after they opt-in is critical.
Why? Because it gives the prospect a chance to interact with your business on a different level.
The mini webinar should be around 20 minutes long. This time length is ideal for keeping the prospect interested enough to inquire more info. In the mini webinar, you want to talk about your business and how it can help the problem at hand. You can also build more trust and authority by showcasing past customer reviews.
At the end of the min-webinar, you want to tell prospects to book a call to learn more information.
But before they book a call, you will want to qualify the prospect by asking them questions.
Qualify The Prospect
As we mentioned before, everyone loves free things.
So that means you are going to get a lot of people opting into your landing page.
You will also get a lot of people who will watch your mini webinar.
But not every prospect should get on the phone with you.
This is why you want to ask them qualifying questions to get a gist of who they are and if they can afford your business.
You can use Typeform to create excellent custom questionnaires.
When asking questions, you can use these:
Describe your goals
How much of a priority is it to get started
What has prevented you from trying to solve the problem until now?
What happens if you do nothing about the situation?
Do you have a budget allocated for this project?
What other solutions are you evaluating?
These are some examples.
You can get more specific for your business as you build the questionnaire.
Every business is different, so every business should have specific unique questions.
Be sure to ask for the prospect's phone number at the end of the questionnaire so you can have a point of contact.
Depending on the prospect's answers, you can redirect them to different endpoints.
For example, if the prospect said they don't have any funds to move forward with your services, you can redirect them to a different page.
This is a crucial step to reduce the number of inferior leads that book a call with you.
For those leads that don't qualify, you can put them in a nurturing sequence.
You want to continue to give them value, be helpful in any way you can.
So that when they do have the funds, they will come straight to you.
Set Up A Book-a-call
Once your prospects fill out the questionnaire, you will want to redirect them to your booking page.
You can do this in Typeform in the settings.
The point of booking the call is so the prospect can ask further questions, but the business owner can close the prospect.
Typeform has tons of integrations so that you can connect with your CRM of choice.
If you have a sales team, these integrations will come in handy to keep your business aligned.
Close The Deal
Once you're on the phone, this gives you the perfect, perfect chance to close the deal.
Answer any questions the prospect may have but be sure to ask questions as well.
The conversation should be cordial. Of course, you want the sale, but you should convey that you don't NEED the sale.
This mindset will help you navigate the conversation to the end goal.
IF you're not great with sales, we recommend that you hire a sales team if your services are over $1,000.