HubSpot launched its Payments program in 2021. Many people thought it would be the answer to their problems when selling products using Stripe with HubSpot.
But despite the anticipated launch, HubSpot payments doesn't solve many of the problems it hoped to solve.
This article will break down the HubSpot payment platform, why you should or shouldn't use it, and an alternative.
By the end of this article you should have enough information to make a decision on what your business should use.
HubSpot Payments Explained
When HubSpot payments launched, the idea was to bring e-commerce and digital selling tools onto HubSpot.
Streamline B2B buying with CRM-powered payments.
That's the headline used by HubSpot to position HubSpot payments.
HubSpot continues to say:
Payments bring the buying journey inside your CRM platform, combining your commerce data with your customer data. This powerful combination creates a delightful purchase process for your customers and your internal teams.
HubSpot payments are built directly into HubSpot. Customers can easily take payments without using third-party integrations.
Your account needs to be a premium edition of HubSpot, with advanced functionality in Sales Hub for quotes.
The solution is meant for HubSpot customers selling non-physical goods (ex: software, services, events, courses, content, donations, etc.). It's less suitable for those shipping physical goods, as HubSpot does not calculate taxes or shipping fees at this time.
HubSpot payments are only available to businesses or organizations located in the U.S. that have a U.S. bank account and are using a paid version of HubSpot.
It's also important to note that to use HubSpot payments, all customers must apply.
By applying, HubSpot can dictate who gets to use the payments platform and who doesn't.
Depending on your business and application, you may have to wait before getting accepted into the program.
What role does Stripe provide for HubSpot payments?
HubSpot connects with Stripe to take the payments.
Stripe provides the underlying infrastructure for payment features that are built into HubSpot. That means payment data will be here in your CRM. You'll simplify your process with one less tool and make it easier for your team to support customers.
Important note: If you plan on using HubSpot payments, you can not use your existing Stripe account.
You will have to create a new account with HubSpot.
So if you have products already created, you won't be able to import those products into HubSpot.
How Much does it cost to use HubSpot payments?
If you want to use the Credit/Debit card function, it will cost you 2.9% of the transaction amount.
If you plan on using ACH payments, you pay 0.5% of the transaction amount, capped at $10 per ACH transaction.
HubSpot Payments Features
Some of the HubSpot payment features include:
The ability to collect one-time and recurring payments
Syncing customer sales data in the HubSpot CRM
Embeddable payment links
Bring the front and back offices together with a single source of truth for customer and commerce data
Things HubSpot Payments Can't Do
Unfortunately, there are some things HubSpot payments do not do well, which include:
You can't use your current Stripe account.
You can't import past Stripe products into HubSpot payments.
You can't use PayPal or other payment processors '
You have to live in the United States to use HubSpot payments
It doesn't allow for donation creation.
It doesn't have a customer portal
You can't offer discount/coupon codes
You can't customize the payment links to match your brand
You can't offer order bumps.
You can't provide one-click upsells
You can't offer add-ons.
You can't offer product variants.
What is Cartfuel, and how does that compare to HubSpot Payments?
Cartfuel is a third-party HubSpot integration and payments tool.
Cartfuel allows B2B sellers to create embeddable payment forms that work on any website.
Meaning you can collect payments for one-time or recurring products, including:
When a successful transaction is complete, you can track and manage all sales from your CRM.
Cartfuel streamlines the buying process like HubSpot payments, so there is a 360-degree view of your customers in the CRM.
But unlike HubSpot payments, Cartfuel has more features that most B2B digital sellers need in today's modern world.
When to Use Cartfuel vs. HubSpot Payments
HubSpot payments or Cartfuel? Which one should you use?
It depends on your goals, buying procedure, and marketing funnel.
If you don't have the intention of maximizing your customer's average order value through things like:
Accepting payments with PayPal
Then HubSpot payments may be enough for you and your business.
But if you're looking for a bit more functionality, read on.
Here's the complete list of reasons why you may want to use Cartfuel instead of HubSpot payments:
Want to use your Current Stripe account
Want to import past Stripe products
Want to use PayPal or other payment processors '
You live outside of the United States (HubSpot Payments is currently only available in the U.S.).
Note: Cartfuel uses Stripe to process payments. But unlike HubSpot, Cartfuel doesn't need you to create a new Stripe account.
Creating A Payment Form In Cartfuel
Once you have your Stripe account connected to Cartfuel, then you'll be able to create your first payment form.
Creating a payment form in Cartfuel requires these steps:
In your Cartfuel account, click on 'New Payment Form' in the top navigation menu.
Then proceed to select if you want to use Stripe or PayPal.
Enter Your payment form name
Click on the purple 'Add new product' button.
In the popup, enter your product details, including the product name, price, and if you want to have a one-time or recurring product.
Add additional features like add-ons, charging taxes, adding quantity fields, or variants.
After adding a product, you can decide to add even more features to your payment form, like adding a countdown timer, charging additional fees, adding coupons, order bumps, and more.
Embedding Cartfuel on Your Website
After creating your payment form, you can embed it on your website or landing page.
All you need to embed your new payment form is the code snippet Cartfuel provides you.
No need to worry; you don't need any coding knowledge.
The code for your payment form needs to be added wherever you want it to appear on your website.
HubSpot, for example, requires both HTML and Embed elements to be added to your site.
Here's an example of what it will look like once embedded:
Once the payment form is on your site and linked to HubSpot, you can see customer data as purchases are made through the checkout form.
Here's a video explaining this process in depth.
How much does Cartfuel cost?
Cartfuel costs a flat fee of $97/mo. There are no additional transaction fees, and each account comes with a 14-day trial.
It depends on your goals and what you want to offer your customers. If you want something simple, live in the United States, and don't mind using a new Stripe account, HubSpot payments may be the best option.
If you want something that has more functionality, is easy to use, and sends the transaction data into HubSpot - then Cartfuel may be the best option.
Both sync with HubSpot data to help B2B companies make more money.
Regardless of what you choose, you should try out Cartfuel for at least 14-days since it's free. No strings attached.
If you're interested, and want to learn more you can sign-up here.
How do you connect Stripe to HubSpot?
There are a few different ways to connect your Stripe account to HubSpot.
You can use the native HubSpot Stripe integration.
You can use HubSpot payments.
Or you can use a third-party integration like Cartfuel.